Monday, April 18, 2011

Jay Barney, Trish Clifford, "What I Didnt Learn in Business School: How Strategy Works in the Real World"

Jay Barney, Trish Clifford, "What I Didnt Learn in Business School: How Strategy Works in the Real World" [Audio, Unabridged]
Jay Barney, Trish Clifford, "What I Didnt Learn in Business School: How Strategy Works in the Real World" [Audio, Unabridged]
Gi--an Media | 2010 | ISBN: n/a, ASIN: B00485V6TC | MP3@64 kbps | 7 hrs 49 mins | 216.56 Mb

 
Meet Justin Campbell. Hes a newly minted MBA whos landed a coveted job in consulting. Hes headed to Chicago to serve HGS, a large client with an intriguing new technology its executives havent yet decided how to exploit. Constrained by a short timeline and limited information, Justin and his team use state-of-the-art strategy tools to analyze various possibilities.

Justin is energized by this challenging assignment, but soon finds the application of his strategy toolkit isnt as straightforward as hed expected. The political and organizational forces swirling within HGS complicate his analyses and test his fundamental understanding of important strategic concepts.


Justin and his cohorts arent "real" - What I Didnt Learn in Business School is a business novel. But theyre realistic: theyre just like us. They are humans, not human resources, and they each have their own personality, motives, and skills. Their story reveals both the strengths and the limitations of common strategy tools. And it demonstrates tactics for navigating the messy organizational dynamics that can make or break a companys efforts to craft successful strategies.

This engaging audiobook uses the power of story to present potent lessons for anyone seeking to excel at strategy management. The action moves quickly, and at the end of each chapter, youll find provocative questions that help you tease out vital insights that you can apply in your own work.

What I Didnt Learn in Business School is a compelling listen - whether youre a recent business school grad struggling to apply your new knowledge or an experienced leader who already knows that no strategy is created in a vacuum.


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