Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke
Harper Paperbacks | 2008 | ISBN: 0061438529 | 368 pages | PDFs | 13 MB
The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work
Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.
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